This term. This small word that you hear everywhere: influencers, start-ups and even in books! Why does it follow you everywhere? Let's find the mystery and end it once for ever, shall we?

By definition, branding is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services.

Steve Jobs probably never said this in his life :)
Firstly, let's see what is the definition of "brand" in order to understand why Steve Jobs is pointing at you.
Let's see why branding is relevant for AIESEC as an organisation.